Mattress Label: More Than Just a Logo, It's Your Brand's Identity

What is the smallest yet most effective element that tells the identity and story of a mattress? For most mattress manufacturers, the true importance of the mattress label is not fully understood. However, the label's visual presence and the information it contains can significantly influence a customer's purchasing decision. With the right design and application, a label can become a powerful tool that facilitates the sale of your mattress.

A successful labeling process that adds value to your mattress requires you to carefully follow the steps below.

What is a Mattress Label?

A mattress label is the single permanent element that maintains the connection between the customer and the brand, both before and after the sale. It is the identity of the mattress. Many manufacturers overlook this fact. Yet, the cost of a mattress label is quite low within the total production cost:

• Luxury Mattress Group: %0.016

• Mid-Segment: %0.032

• Economic Segment: Around %0.1.

The impact of such a low-cost element on the mattress's quality, appearance, and the values it promises is far beyond expectations. The value it adds to the mattress's look in showrooms and online sales channels directly shapes the brand's image in the customer's eyes.

How to Choose the Right Mattress Label?

How does a mattress manufacturer decide which label to use for their mattress? Often, the concern to avoid costs takes precedence, which can lead to the selection of the wrong label. Here are the steps you should follow to choose the right label:

1. Determine the Mattress Segment: First, you must decide which segment (luxury, mid, or economic) the mattress will be used for.

2. Know Your Target Audience: Once the segment is determined, you must decide how the label should add value to the mattress, considering the expectations of your target customer base and sales channel. For example, for a high-end mattress in Scandinavian countries, a large label with gold foil might send a simple and cheap message. In this market, a small, natural, and simple label that is compatible with the mattress's identity would be a more suitable choice. If you wanted to label the same mattress in the Middle East, you might prefer a concept with a large label, logos written with gold foil, and different labels on all four sides of the mattress. In this region, a multitude of visual stimuli creates a stronger image of quality in the customer's perception.

3. Work with an Expert Manufacturer: At this stage, prepare a brief based on the evaluations made so far and request mattress label manufacturers to present suitable alternatives. Working with the right mattress label manufacturer ensures that the right labels are chosen and developed, and it prevents potential production issues and quality problems. Otherwise, after packaging and shipping the mattress, you might face angry and frustrated calls from customers who receive a mattress with its pristine white fabric stained by the label's ink, resulting in financial losses. For this reason, it is the most correct approach to work with professional firms like DLABEL, which are specialized in mattress label production.

4. Decide on the Application Method: After the segment, target audience, and design are decided, you come to the issue of how the label will be attached to the mattress. For luxury segment mattresses, it may be preferred that the label appears to be hand-stitched from the top with visible threads at the edges, while for economic group mattresses, adhesive labels and materials are preferred due to the need for a fast and low-cost application suitable for mass production.

5. Design Appropriately for the Material: During the design phase, it is crucial for the designer to know the printing applications and material limitations. An incorrect printing technique can lead to huge differences between the designed label and the final product. Therefore, design departments should constantly receive updated information about new materials and printing techniques from label manufacturers and work with professional firms like DLABEL, which are specialized in mattress labels. This way, perfection in mattress labeling can be achieved with the right design combined with the right material and printing technique.

6. Always Produce Samples: Before moving to production, a few samples of the finished labels must be made to check how they look on the mattress. Expert companies like DLABEL have special units for sampling, ensuring a good service in this regard. However, firms not specialized in mattress labels may have difficulties producing samples. Especially mattress manufacturers working with such firms must move to the order stage only with a sample. Otherwise, they may experience disappointment between the desired design and the actual production.

7. Proceed to Production: If the sample applied to the mattress meets the initial goals regarding segment, target audience, and key highlights, you can proceed to the production stage and finally unite your label with your mattress.

   
   

At DLABEL, with our 40 years of experience, we are here to create labels that best reflect the identity of your mattresses. We are excited to offer you the most accurate and professional solutions to help you achieve your goals in the international market.

FOR MORE INFORMATION

https://www.mattresslabel.store/